The Brand
Our Story
Yasmin Karimi (THE BRAND) was established in 2014. The idea however was born by Yasmin Karimi (THE WOMAN) many years before. As a child Yasmin was enchanted by beauty and the many forms it took.
Yasmin marvelled in the elegance of the long, luscious hair of the women she met whilst travelling. She watched as they cooked a mixture of herbs and oils which they would then use in their hair overnight. This fascination, laced with a young girl’s fairytale imagination is where it all began. In the years that followed, equipped with family recipes, Yasmin set out to forge the ultimate hair care experience
In 2014 with law and business degrees under her belt and growing ever more tired of the corporate world, it was time for Yasmin to take her passion full-time… The Brand Yasmin Karimi was launched
We originated with our acclaimed Hair Treatment Oils which soon developed into a full hair regime, to the delight of our loyal following. A meticulously curated and powerful skincare line followed to high demand and we have now ventured into the art of bath and body. As we continue to innovate and expand , Yasmin’s philosophy of 360 degree self care remains as true as ever. We promise effective products with emotional benefits that deliver on their promises.
Our values
The Mission
It is our belief that the body is our greatest gift and that the time we spend tending to it should be both effective and indulgent.
Yasmin started her business with faith that she could create products which were healing and treated your specific needs without compromising on luxury.
We deliver a truly immersive experience… our carefully considered formulations harmonise with potent essential oils, taking you to a place of peace and serenity.